Internet Marketing Consulting Is A Business Of Its Own

An internet marketing company is expected to provide a wide array of services for their clients. From designing and building up a website to Search Engine Optimization and marketing. But what makes the difference between an average internet marketing company and a highly successful one is what you do beyond these standard services. As someone working in internet marketing it is only natural you provide those services, but you can also offer Internet marketing consulting to your clients. Offering consultation is a great way to build a rapport and make a name for yourself, and it can really make a difference in the level of success you see. Some things to keep in mind are the following. 1: Provide worthwhile content for free. Depending on how far you have gotten with your internet marketing business, you may or may not know that it is strongly advised to offer a free gift to attract people to your business. But it does not have to stop there. You can offer tidbits of information on your product and related products, inform your clients and make yourself known as a trusted source of information. If they can trust you and feel you know what you are doing, they will be more inclined to purchase your product. 2: Sell your experience and knowledge. Not all people will necessarily need or want to buy the exact product you are selling. In these situations, offering Internet marketing cosulting can be a great way to sell something they might need. If you are successful and know what you are doing, why not sell that? Offer to help them get their business where they want it to be. They may not want your product, but they may be willing to buy your experience. 3: Work with local companies. Building off the previous tip, marketing yourself to local businesses can be a great way to build up your business and theirs. Go in and offer to work with them or teach their staff if you have something to offer. In today’s economy every business needs a strong online presence, selling your services to help them make a strong presence can be a great boon to your own success. 4: Keep learning. There are always new things to discover, new methods that prove effective, new ways of doing things. It is important to not become complacent. Eventually you will run out of things to teach, and what then? Not only does it help you with your Internet marketing cosulting for other businesses, but it can help your own as well. If you are constantly learning new tricks and ways to build up your business you will always be at the forefront of success. These tips are not the be all end all of consulting. As the fourth tip says, there are always new things to discover. The internet is always changing and while these tips can give you a good foundation to springboard yourself into the thick of things, you will have to work to discover what works best for you and your potential clients. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

So Many Affiliate Programs! Which One Do I Choose?

Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on. Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining. When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued. What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale. How are referrals from an affiliate?s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day. What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links. Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio. Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site. Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee. Lastly, what is the amount of commission paid? 5% – 20% is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important. These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available. CPP_author John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Turn Your Customers Into Friends Using Social Media Marketing

If you don’t know what social media marketing is, your first step should be to spend some time on Facebook and Twitter. Once you understand what these sites are all about, you can begin the journey to getting your business in line with them. This is going to be very important for your business if you want to expand in the future. Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly. If you are using social media to market like Facebook or twitter you must be very careful about any content that you post or that is posted on your page. Because you are instantly and at ask times connected to your customer base any minor our maitre snafu can cost sales. If your online presence involves any kind of a blog, make sure you update your Facebook page immediately after the blog is updated. This can draw Facebook users to your blog or website, and leaves no lag time between your blog post and garnering attention to it. As soon as you post a blog entry it starts aging, so getting the word out on Facebook immediately takes advantage of the fresh and relevant content. To spark feedback and activity in your social media marketing, run polls with interesting questions. Facebook has a good feature for this. Polls often go a little viral within social media, but also serve as good conversation starters with your subscribers and followers. It can also yield treasure troves of statistics you can use to target your demographics better. To make the most of social media marketing, respond to questions and comments in a very timely manner. You do not want to sit at your desk refreshing your inbox 24/7, but you do want to check in multiple times per day if possible. Anyone asking questions is either a loyal customer you want to retain and get more business from, or an interested prospect who might open their wallet if you give them some personal attention. If your social media marketing campaign involves Twitter, get the most followers you can. The number of Twitter followers an entity has, is now a serious measuring stick of importance in today’s world. Companies always love seeing that their Twitter feed has more followers than their competitors and are quick to point it out to their customers. You should too. If your social media marketing involves a Twitter account, automate certain kinds of content. If there are bloggers or news sources within your niche that you trust, and whose posts are consistently interesting, automate your account to retweet their posts. Also set up something where your best Tweets are periodically retweeted so they do not sink out of sight. Having your business set up online with social media is becoming an essential for all businesses. If you haven’t done it already, this article has shown you how you can become part of this online world. Your business can see a lot of increase in interest and sales just by using this one marketing trick. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

How Can You Improve Web Site Traffic

Everyone in internet marketing is searching for ways to improve web site traffic. It is the juice that keeps your online business alive. While it’s true that competition is fierce when it comes to traffic, it is also true that there are several effective ways of doing so. Some are expensive and some are inexpensive (or even free) so you can choose the ways that fit your time and budget. Keep in mind that generating traffic is an ongoing process and that there are constantly new ways to do so on the fast-paced web. First of all, before you start looking for ways to actually go out and find traffic, make sure that your website is set up so that traffic can find you. In order to do this, you must have a properly SEOed site. SEO (search engine optimization) is a way to get the search engines to like you. And if the search engines like you, they will reward you by moving you up in search rankings. And if they move you up in search rankings, you will get more traffic to your site. On the contrary, if the search engines don’t like you, they will even penalize you and move you down in ranking. The concept is simple, but the practice is more complicated. SEO is basically comprised of two elements: keyword optimization and backlinks or incoming links. The search engines determine how relevant your site is based on the keywords that you use in its content. So, if you place the keywords that you are trying to target in the right places, and the appropriate frequency (not too much and not to little), then you are off to a good start to improve your web site traffic. Backlinks are even more important when it comes to SEO. Search engines use backlinks to determine how popular you are. A backlink simply means a link from another site (ideally a highly-ranked site) to your site. When search engines realize that other quality sites are linking you yours, they will reward you by raising you in ranking. This is because they assume that your site must be worthy if others are linking to you. There are many ways to get backlinks to your site: social bookmarking, article submission, website directory submission, manually requesting the links from webmasters, and, of course, the most natural and essential way, of just providing unique and valuable content on your website. This will ensure that others will link to you because they genuinely find your site appealing and would recommend it to their visitors as well. You can go through the SEO process yourself or you can hire an adept SEO professional to make sure that this important aspect is taken care of. There are many other ways to improve web site traffic and they include promoting your website link on Twitter, Facebook, YouTube, relevant online forums, in blogs, with PPC (pay-per-click) advertising, online classified advertising, ezine advertising, article marketing, and more. They all work and they all work well. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Turning Your Ambition Into Internet Marketing Gold

Have you ever wondered how some businesses got to be so successful on the internet? Their success did not come by luck, but it came by knowing how to market effectively on the internet. You can also gain that knowledge. Find out some of the things that these marketers did to achieve success. A great internet marketing tip to increase the amount of visitors who will purchase your products is to reword headlines and testimonials in order too see what type of information gets better results. Try rewording titles and headlines while including the same information to see which ones work better than others. Use Email marketing effectively. If you allow your customers to sign up for a mailing list, you are going to be able to attract them back to your site by emailing them the latest products and sales. You can even include a special discount to them for signing up to receive the emails from your site. Try including small free products when your customers buy something from your website. You can use buttons, bumper stickers, window decals, pens, etc. Go with products that you can put your name or logo on so that they remember where it came from and other people can see where it came from as well. If you are attempting to promote a product, service, or business using a web site, create a "news" page about your business. Having a press release up on your site, especially if you post new ones on a regular basis, will increase your search engine visibility and make your site seem more up-to-date to visitors. Use terms like "guaranteed" and "money back," in your marketing campaigns. Customers like knowing that you stand behind your product enough to offer a guarantee that they will be satisfied. It will also help people who are on the fence about purchasing your product, go ahead and take the leap, since they feel they can return it if they aren’t happy. Mention the address of your website in your voicemail greetings and include it in your email signature lines. Get the word out to people that you have a web page. Prospective customers have more trust in companies that have online presences and it allows them to see who you are before they even talk to you. When you are trying to use internet marketing for your small business, you should take a look at the content of your site. You want make sure that the information will grab the attention of prospective customers. So, try to add new content often, to prevent people from becoming bored of your site. As you can see, there are many things that you can do to give your internet business a boost. It will take time, effort, and some trial and error. However, if you keeping learning about internet marketing techniques and applying what you have learned, like what you have learned from here, you will achieve the success that you are looking for. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

How To Pick a Legitimate Home Business Opportunity

You’ve seen the emails, the offers, the promises and the claims. Everyone it seems has a way to help you make money online. But how do you know who you can trust? How do you know what system works? How do you protect yourself? The fact is that you CAN earn money online from legitimate sources, here’s what to look for when picking an online business opportunity. Products or Services with actual value Many companies including large companies like Amazon and ClickBank offer what is known as an Affiliate marketing program, or sometimes called a Reseller program. This allows you to promote a company’s products or services and earn a commission when a sale is made through your website link. The key in knowing what is legitimate is to be sure you are actually promoting a real product, or a digital product, or an actually service. Beware of selling anything that seems without substance, and has no real market value. An example of something suspect would be getting paid to recruit people into a program who have not paid any money to do so. All business online and off works when there is an exchange of money for a product or service. Pyramid schemes exist online and off and are an example of focus on recruitment into a program rather then the sale of an actual product. In the case of a pyramid scheme, and example is someone paying to join a program but receives no product or service of REAL value in return. In short, make sure that you are actually selling something of value. Customer Service and Support Legitimate companies that sell actual products and services will support or service what they sell. In other words, good companies will have a Customer Support Department, or a Service Department or Technical Support division to assist customers who have either bought a product or intend to do so. Reputable companies offer this support in any number of ways, online chat, support forums, Twitter, Facebook, telephone support, or online support. Time in business Legitimate business opportunities most trustworthy are often those that have stood the test of time. On the web it is very easy to set up a company, sell questionable products and services, then disappear into the night when the business practices come into question. When picking an online business opportunity select a company that has been around for at least a few years. Companies that continue to exist are usually those that demonstrate an interest in keeping their customers happy, are accountable, and adhere to policy and legislation that permits them to provide a product or service. Reputation When picking a reputable business opportunity people will often look to review sites for feedback from others. This can offer you some interesting details about what people think about a company and how the company responds to complaints. In reading the reviews though keep an open mind knowing that no company exists without complaints against it. Good companies that you would want to associate with, are those that try to address customer complaints or resolve issues brought to their attention. People with an axe to grind will sometime post negative reviews and hide in the anonymity of that post. So be smart when reading review sites, and look for dates, patterns or themes and try to separate the intelligent comments from the less helpful and questionable ones. Look before you leap When you decide on which business opportunity you wish to join, be sure to take your time and read over what you are agreeing to before you sign on the dotted line or hit the submit button. Determine what your up front cost is, your monthly cost (if any), your ongoing cost? What happens if you want to cancel, is there a guarantee, or is there any long term obligation or a penalty for cancelling? Find out how your sales will be tracked, how often will you paid, for which services and how will you be paid. In summary, here are 5 questions to ask yourself for any company you are considering for a home business opportunity. 1. How long has the company been in business? What is their reputation? 2. What is the product or service you will be selling? What is the value in the market place? There should ALWAYS be a product or service being sold. 3. What is the initial cost to get started in the business? What do you get for that amount of money? What are the ongoing costs? 4. What kind of support or service will you receive as an Affiliate Marketer or Reseller for the company to help you make sales? What kind of support of service will the people you refer receive when they make a purchase? 5. How much money are you paid by this company when you make a sale, how often, and how will your sales be tracked? These questions and information contained within are a guideline to help you make a smart decision about an online business opportunity that is right for you. One final bit of advise. Once you have found a company to represent be sure to be realistic about your earnings and accept some responsibility for your own success. At the end of the day, your success comes down to you, and your efforts. It won’t matter what business opportunity you select if you don’t take the time to learn about the program, learn how to market online, and make an honest consistent effort to build your own success. I hope this has helped you so you can select one or more legitimate companies and you can join the growing population of people making money at home using the power of the web. About the Author Sandi Hunter is the President of Worldprofit Inc., a company providing training and support for small and home based business since 1994. Services include home business training, reseller programs, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author’s permission by John Silva http://InstantComputerBiz.com.

Tips for Effective Page Design

Tips for Effective Page Design While we won’t be going into the technicalities of creating a Facebook Page, we will look at some critical tips that you should keep in mind when designing it. • Customers come first. You need to make sure that you are designing your page with your customers in mind, which means that every component of your page should offer them value. • Don’t overdo it. While you may be tempted to add every application under the sun to make a cutting edge Facebook page, a little restraint is in order. Remember that you want your brand to stand out and applications should only add to the experience, not take the spotlight off your business. • Staying on topic and updating. You need to make sure that whatever you post on your Facebook Page is relevant to your business. So, if you are promoting an internet marketing product, you shouldn’t be posting about your love for sushi. Likewise, if you continuously update the content on your Page, you are giving fans a reason to come back. So, make sure that you are always posting fresh content. • Brand yourself as an authority with personality. First of all, your Facebook Page advertises your business to the world, so you need to be seen as an authority in your industry. Therefore, make sure that your content showcases your expertise. At the same time, Facebook is a social media site which means you need to let your personality come through a little. While having a little fun is great, make sure that you still act professionally, though. • Feedback is critical to your success. The biggest mistake you can make is to overlook the feedback you receive through your Facebook Page. In fact, you should be encouraging it by posting surveys, polls and through discussions. It is highly valuable because it can be used to improve your business and it’s all for free. However, the most critical aspect of an effective Facebook Page, as with any other presence you may have on the web is posting relevant and interesting content. The more you update with interesting content, the more reasons people will have to visit your page, become fans and then return. Your job doesn’t end once you have built a following. It only begins. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Converting Your Regular Twitter Followers Into Lifelong Customers

Let’s jump right in and talk about how you can use Twitter to conduct your market research. Every business has a target market, but the simple fact is that many business owners often miss the mark because they don?t know the true needs of their market. By using Twitter, you can easily listen to the needs of your prospects, the issues they are currently facing and the kind of help that they want. Whenever you meet someone new on Twitter it’s a good idea to try to establish a good relationship from the start. Think like your customer. You buy from people who you trust and like. Your target market also behaves the same way. It is important, especially in social marketing that you get to know your clients and do your best to win their trust and confidence. A good rule of thumb is to try and keep ninety percent of your tweets full of helpful content and try to limit your promotional ones. By doing so, you can attract more followers and hopefully customers. In order to show off your expertise on Twitter you will want to post quality content on your blogs, website and other sites, like article directory EzineArticles.com. Then share them with your followers. There are a wide variety of tools that work with Twitter that will automatically check the blogs you?ve posted and share them instantly on your page. Offering educational materials, seminars, video training and networking events will also go a long way when you are trying to convert your followers into paying customers. As a matter of fast I recently came across a great website that allows you to stream live video on your Twitter page and chat real time with your followers, so if you’re not camera shy, plug in your webcam! This will be a fantastic way to make an instant connection for you and your peeps. You can find out more here: http://twitcam.com There are so many different techniques that you can use to help the transition from follower to customer by using Twitter. Just remember to keep the value of your content high and the volume of your promotions low and you will begin to see real results from your efforts. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Take Advantage Of The Reach Of The Internet With These Marketing Tips

Your Internet business makes all its sales on the unseen highways and byways of cyberspace. If you are young, you may be quite comfortable with this. If you are older, this may be daunting. Either way, these tips can help you find your way through cyberspace to arrive at success. Include free items in packages you ship to customers to compliment the sale and polish their image of your business. Everyone loves freebies and something as simple as a refrigerator magnet or free sample will add immeasurable value to the impression you give your customer. Their positive perception of you equates to another order, a good referral and increased sales. Unless your advertisement is integrated into a video or another audio device someone is using, don’t use sound. Scaring away your target audience is easy when you physically scare them with an advertisement with audio. A better way to get someone’s attention is to use bright colors or moving objects in an audio-free ad. Have a unique selling point. In all of your marketing materials, especially on your site itself, make sure that prospective buyers know that you are different from everyone else in your field. Tell them why you are different; you can even do a comparison table showing them the ways you surpass your competitors. If you have already come up with a great name or idea for a product or service that you want to market on the internet, you should go ahead and find the domain name for the website. These are very cheap to hold, so if you wait too long, it may be already gone. Internet marketing is the most effective form of marketing today. With the availability of the internet to so many people in the world today, information put out online is available to the largest audience ever. The cost per view is minimal and by making ads available to search engines, sellers can target buyers looking for their products easily. It’s well known that writing articles with unique content is an effective online marketing technique. However, knowing how to format those articles to make them appealing to potential buyers is another matter. Studies have shown that people tend to skim online articles. So how can you use this information to your advantage? Write articles with bulleted lists, emphasize key words or phrases by capitalizing or underlining them or by using bold or italicized letters, use subheadings and keep your paragraphs short and to the point. In order to be successful in internet marketing you need to have the support of your consumers. A good way to get their support is by asking them how much they are willing to pay for your product. Cater to what they want and ask them what they think is fair. When creating banner ads to market your online product or business, disguise them as text or article headlines rather advertisements. This is easiest to do if your ad copy already resembles an article. Readers are more likely to click to read the rest of an article based on a headline, than they are to follow a banner ad. A great internet marketing tip is to complement any copy of product descriptions with corresponding pictures. If you have a site with just written descriptions people will not be able to visualize themselves with the actual product. Including pictures gives customers and idea of what it would be like to own the product. After reading these tips, we hope you are more comfortable with navigating the vast expanse of cyberspace. In order to optimize your business’ sales, you will want to keep exploring: finding new marketplaces and websites, and checking on what your competition is doing. Internet marketing is, after all, an adventure as well as a business! John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Reach Customers Efficiently With This Mobile Marketing Advice

A mobile marketing campaign is a great way to reach a large amount of people with very little money or time invested. Most people now own some type of mobile device, including cell phones and tablets. Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions. Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens. Have a goal. Do not start a mobile marketing campaign until you know exactly why you want to have one. You may want to have extra revenue or draw in more readers, but whatever the reason, you need to track the information you receive to find out if your program is really successful. Let customers give you feedback. Some mobile marketers have outgoing only messaging, meaning that a customer cannot text them back without going through a lot of hassle. Let your customers talk back to you to improve the focus of your plan, and know if you may need to do something differently. Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers. Make sure your customers know their business is appreciated. Give them special offers, discounts based on hallmark goals or even a simple thank you note. They need to know you value their business or they may take it to someone who will go that extra step. Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time. If you often have great sales or give-aways, consider using SMS to get the word out. Text messages shine in their ability to cut through the clutter of an otherwise busy, application-filled mobile device. The messages usually trigger a pop-up notification on the system, making SMS a terrific choice for getting the word out about a sale that can’t be missed. But be careful to only text message customers who have signed up to receive them, as many people feel SMS mobile marketing is invasive. It could have the opposite effect than your intent. You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. By using the these tips, you will be ahead of your competition and in position to effectively promote your products through this new form of marketing. Good luck with your mobile marketing campaign. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.