Monthly Archives: June 2017

Brick and Mortar: Offline Techniques to Drive Traffic to Your Site

Internet marketing, believe it or not, is not just about the Internet. It is not only about tailoring the contents of your site to fit the requirements of search engines, and neither is it simply making a site that has good text content for your customers to keep reading and coming back to. It is not only about making a site that is easy to navigate, with good graphics and animation, or with good videos, software, wallpaper, and other things that are good for downloading. In fact, in this day and age where people are more conscious about the value of human communication, Internet marketing can be more about offline techniques than online techniques. People may be excited about meeting new people online, but they are thrilled no end with meeting these same people offline. There is nothing like personal interaction to get a real relationship going, so if you are planning to drive traffic to your site, you need to take a look at this dimension of human interaction as well. There are many different offline techniques that you can use to push traffic toward your site. You can create forums on your site, complete with moderators. A forum can allow your customers, potential clients, and website visitors to interact with each other. Such a forum can be a good place for people with the same interests to meet, hook up, help each other, and simply be good friends both online and offline. With the help of moderators, you can help people meet each other and give each other tips. These forums can be a start for offline meetings, which are often referred to, formally, as eye-balls, or EBs. An EB can be officially organized for your forum participants and members, and it can feature your products and services, and some free things that your participants and members might like. These free things can have your URL or your company name on them, which can turn your participants and members into instant advertisers for your company and website. Another offline method would be seminar organizing. You can organize a seminar around a topic that is related to your product, service, website, or company. This seminar can be for your forum participants, or it can be for professionals, or it can even be for government officials. Whatever the case, you need to carry out some viral marketing and get your name out there. If you think that organizing a seminar might be too much work, then you can also sponsor a seminar that is related to your website, products, services, or brand. If you do sponsor such a seminar, be sure to have things to give away, such as brochures, free product samples, or coupons. You can also have advertisements at the seminar site, such as banners, posters, or flyers. Another method is to advertise in print, such as in magazines or newsletters that are related to your website. Although this can be costly, it can be a good investment if you are investing for space in magazines or newsletters that have a wide readership. Just be sure to negotiate prices with the ad agent, and be sure to provide an ad that is attractive and uses its space efficiently. These are only a few offline methods that you can use when you are considering marketing for your website. With more technology, as well as a bigger budget on your part, you can probably have more profits in the long run. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Checkout the Auto Affiliate Program -> http://InstantComputerBiz.com/autoaffpro/

Earning Your Popularity Through Social Media: Can It Truly Drive Traffic to Your Website?

So social media can drive traffic to a website. It’s not a big secret. However, not everyone who tries this method succeeds. There are certain techniques that get lost in the excitement of a first appearance in a social media site. And therein lies the problem. With hope, strategy can get pushed in the sidelines. To find out how social media can drive traffic to a website, it’s important that the nature of these sites are understood. What are social media and how do they work? Social media, by definition, encompasses a wide range of activities. In general, though, these are forms of communication and promotion that uses means of connection and display using different types of social groups. In the internet, these groups can include message boards, forums, blogs, video, audio, podcasts, images and wikis. Social media can appear as blogs, e-mails, instant messaging, VoIP, vlogs and other sharing functions. They can be used for a variety of functions, such as for reference, image sharing, virtual reality, social networking and file sharing. Some examples of social media sites are Google, MySpace, Digg, Del.icio.us, Wikipedia, YouTube, Flickr and Second Life. As you can see, social media varies and while their purposes may seem similar, no two always have the same functions. Google, for example, may be used to look for and view videos but it is still not utilized in the same manner as YouTube. So how do social media drive traffic to a website? There are several ways social media can drive traffic to a website. These include: Exposure A website that makes an appearance in social media is not guaranteed instant popularity but it has the potential to grab attention and drive traffic its way. Let’s say a website selling photographic images submits one of its images to a social media site like Flickr. Provided the image is tagged using targeted and relevant keywords and offer enough quality, it can find its own audience there. If the website owner provided a backlink to the website where the image is sourced, viewers will find their way there through the image. Using just a few strategically placed text or button links, a simple image can drive traffic to a website by getting viewed from a social media site. Popularity Social media are known for making superstars of websites and the personalities behind them. Just review the kind of hype people who appeared in videos through YouTube have received. By giving a website a boost and a chance to shine, social media can be used to effectively drive traffic to this site. As more people get to view it, vote for it and recommend it, a website can begin enjoying a surge in popularity. It shouldn?t be long until it starts enjoying a good number of hits. Relevance Another way social media can drive traffic to a website is by allowing it to appear due to relevance. Google, for example, lists websites and web pages depending on their relevance. A simple keyword search may produce numerous entries (some even reaching the millions mark), depending on the subject. Since web pages are displayed according to their importance, all a website owner has to do is to ensure that their page appears on the first page of the results list. A semblance of reliability and respectability Social media can be quite finicky but it can also be exclusive and protective. People will often gang up on a web page or website that doesn?t deliver on its promise. Conversely, they will also tirelessly promote a website that they like, without even getting paid for it. Once a website receives the approval from members of a social media, it would have earned respect. Since the site will be viewed as trustworthy and dependable, it’s only a matter of time before this results to a good amount of traffic, majority of whom will be a targeted audience. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Checkout the Autopilot Affilate Program –> http://InstantComputerBiz.com/autoaffpro/

Earning Your Popularity Through Social Media: Can It Truly Drive Traffic to Your Website?

So social media can drive traffic to a website. It’s not a big secret. However, not everyone who tries this method succeeds. There are certain techniques that get lost in the excitement of a first appearance in a social media site. And therein lies the problem. With hope, strategy can get pushed in the sidelines. To find out how social media can drive traffic to a website, it’s important that the nature of these sites are understood. What are social media and how do they work? Social media, by definition, encompasses a wide range of activities. In general, though, these are forms of communication and promotion that uses means of connection and display using different types of social groups. In the internet, these groups can include message boards, forums, blogs, video, audio, podcasts, images and wikis. Social media can appear as blogs, e-mails, instant messaging, VoIP, vlogs and other sharing functions. They can be used for a variety of functions, such as for reference, image sharing, virtual reality, social networking and file sharing. Some examples of social media sites are Google, MySpace, Digg, Del.icio.us, Wikipedia, YouTube, Flickr and Second Life. As you can see, social media varies and while their purposes may seem similar, no two always have the same functions. Google, for example, may be used to look for and view videos but it is still not utilized in the same manner as YouTube. So how do social media drive traffic to a website? There are several ways social media can drive traffic to a website. These include: Exposure A website that makes an appearance in social media is not guaranteed instant popularity but it has the potential to grab attention and drive traffic its way. Let’s say a website selling photographic images submits one of its images to a social media site like Flickr. Provided the image is tagged using targeted and relevant keywords and offer enough quality, it can find its own audience there. If the website owner provided a backlink to the website where the image is sourced, viewers will find their way there through the image. Using just a few strategically placed text or button links, a simple image can drive traffic to a website by getting viewed from a social media site. Popularity Social media are known for making superstars of websites and the personalities behind them. Just review the kind of hype people who appeared in videos through YouTube have received. By giving a website a boost and a chance to shine, social media can be used to effectively drive traffic to this site. As more people get to view it, vote for it and recommend it, a website can begin enjoying a surge in popularity. It shouldn?t be long until it starts enjoying a good number of hits. Relevance Another way social media can drive traffic to a website is by allowing it to appear due to relevance. Google, for example, lists websites and web pages depending on their relevance. A simple keyword search may produce numerous entries (some even reaching the millions mark), depending on the subject. Since web pages are displayed according to their importance, all a website owner has to do is to ensure that their page appears on the first page of the results list. A semblance of reliability and respectability Social media can be quite finicky but it can also be exclusive and protective. People will often gang up on a web page or website that doesn?t deliver on its promise. Conversely, they will also tirelessly promote a website that they like, without even getting paid for it. Once a website receives the approval from members of a social media, it would have earned respect. Since the site will be viewed as trustworthy and dependable, it’s only a matter of time before this results to a good amount of traffic, majority of whom will be a targeted audience. John Silva is the Owner of http://InstantComputerBiz.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter. Checkout the Auto Affiliate Program -> http://InstantComputerBiz.com/autoaffpro/.